Death of a salesman
What do you want from a salesperson in your organisation? Works long hours? Always friendly, has good relations with your clients? Spends heavily on entertaining? Can answer all the questions the client has?
Nice, but sales is about CLOSURE! If you can't close the sale, then it sucks up all the time/resources in your organisation and prevents you from going for the next sale.
Now here's the thing...what I would like to see is Ebay's closure rate
How many auctions, how many closures?
This, to me, is the major area that Ebay could improve on. Let the seller cut through the endless questions and waiting for auction deadlines and go for a quick closure.
Surely that's why the 'Buy it now' model emerged?
Skype helps here (and is unique - for now - among VoIP tools) because it allows conference calls, which would allow transactions to be quickly resolved once the parties involved are quorate (presence in sufficient numbers).
Pay per call might be Ebay's idea of good use of Skype, but it's not helping the sale, not increasing turnover (how many calls compare with the sale of a $100 item in terms of ebay revenue?). If they decreased the commission charge to the seller by the amount earned from Pay per call, that might avoid the bad feeling bound to be generated by this.
It might also put some of the fun back into Ebay

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