Produktivity

2005-09-10

Does it make sense?

There's a huge amount of comment all over the blogosphere about Ebay buying Skype and what benefit it would bring.
I said earlier that Skype was over-priced, but under-valued, let me spell that out.
The big change in Web 2.0 compared to Web 1.0 is Community and the integration of lots of different applications into something much more useful than just one specific thing.
Several people get this and the challenge for the big companies is to enable you to do it. Robert Young did a guest post on Om that tells me I'm not the only person who sees the community as the driving force.
The key here is that the community has 'stickiness' or loyalty, that companies crave, but their attempts to create it alienate their users. It's somewhat like parenting, if you attempt to mandate what your kids can do, they will hate you for it, and/or find ways around it.
Allow communities to form in your 'primordial soup' and control the identity and presence (the soul?). The communities will evolve on their own and grow or die depending on their success or failure.
This is almost religious stuff here, and the creator (of the soup) is in a position of omnipresence (supervising the presence) - consider the ability to influence and guide the creation of whole communities and to be a trusted member of those communities. If you love your customers, set them free! They will come back to you.
There is perhaps another message from Christianity that could be used here: God gave man freewill and cast him out of the walled garden. (For Bill had told us not to partake of the fruit of the Google tree!?)

Ebay could be adding some ingredients to their primordial soup, and with Paypal and Skype it would be starting to be interesting.
Google on the other hand has more and appears more tuned in to the community aspect.

Skype has community, but lacks the vision to use/develop it, instead preferring to develop ringtones and 'funny' pictures.

Ok, this post has really started to ramble, I'll organise my thoughts and return later.
I can see synergy between Ebay and Skype (with PayPal), but it's not a sure winner and even $2 billion seems a lot to pay.

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