Exercise in Futility

Here's a little game for mobile operators to play at their next management bonding session.
'You are a startup mobile operator, in the GSM/3G space, and you are targetting 2 different areas, business and youth. Choose one of the segments and devise a set of products to blow the competition away, and make a healthy profit for the company.
Here are the groundrules:

• No revenue from voice
  
• No revenue from SMS/MMS
  
• Data is already priced by the competition at $20/all-you-can-eat
  

It would be interesting to see what kind of business model they came up with...

They might even notice where the real value in running a mobile network lies.