Enough Four-play, deprecate Quadruple Play

I like Om's term "Four-play" to describe the Voice, Data, Mobile and Video uber-package. (Couldn't it just be Data + Mobility?)
One reason is because a company I know (I won't embarass them by naming their sorry ass), was smugly announcing internally a year or more ago, that they had trademarked the term Quadruple-play.
When that's the main achievement of your marketing department, there has to be a little Schadenfreude when/if the industry adopts another term for your surefire marketing coup!
Please, please, use Four-play instead of Quadruple-play, it's more fun and it'll last longer.
Hey, ********* better run along and trademark 'Five-play'! Surefire winner!