Produktivity

2006-01-06

Strategy, what Strategy?

It's been said that companies don't have time for strategy now, that the prime strategy to follow is grow quickly or die.
I don't subscribe to that point of view, because it forces the business to focus merely on what it is doing now, rather than what it might be doing next year.
The shorter timescales from strategy to concept to release have forced companies to make hard decisions quicker and with less certainty than before.
Empiricism has become a luxury that few industries can afford, least of all Telecom and the Internet. Kant is the poster-boy for strategy in the e-world.
Our minds must be flexible; just because you do it like that, doesn't mean it should be done like that.
The internet is reinventing the way we do things on a daily basis - don't get comfortable!
To quote from De Niro in 'Heat': "Don't let yourself get attached to anything you are not willing to walk out on in 30 seconds flat if you feel the heat around the corner."

If it looks like a duck, and it quacks like a duck, it's probably going to eat your bread!

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