Evil Blogger?

I've been using Writely for a while to publish blog posts, however, last time I tried to post I got a message saying 'error: (405)method not allowed'.
I am going to presume that this is to prevent the thousands of 'Splogs' that have been created, now that everyone knows about how effective blogs are as advertising (that statement needs to be severely qualified, but I'm going to leave it).

Russel Beattie posted something about a company called EdgeIO. This effectively allows people to post classified ads anywhere and have them indexed in one place (or many, many places).
The power of this is phenomenal, and coupled with a bit of structure(d blogging) could make a blog into a fairly effective 'shop'.

The only trouble with all of this is the size of it all. The internet is much bigger than it used to be and most people have a hard time dealing with the quantity of information out there. Community, and the self-[regulation/selection/validation] of content is going to get bigger, and silos are going to form. Not controlled by the companies, but by the users themselves. Of course, the smarter companies realise that their customers own and control them, and not vice versa.