It's your bed, ...
A quick update on the EU Roaming regulation proposals by Vivienne Reding.
You would think, from all the irate posturing of the telcos, that they have been hard done by. I don't think many of them actually read the speech as they have been coming out with arguments like 'all that routing of calls and maintaining agreements costs money'. Yes, we know; now run along and read the speech...
Here's the telling line, in case you can't find it yourselves:
'The new Regulation will not prescribe a specific “ideal” price for international roaming, but would require that international roaming charges are not higher than national roaming charges.'In other words, she's not saying it should be the same price as it is to call on your network, but that it should be the same as it is to call on someone elses network in your own country. All routing and agreement factors apply here, so those arguments won't fly.
The only difference is the trunking between operators, the POIs will be often be further away and may involve transit operators.
I even read one operator bemoaning the cost of the systems to handle TAP settlement! Well, if you go and define a highly complicated standard for sending call records back and forward, then don't expect developers to come up with systems for peanuts. It's your bed, lie in it!
A word of advice for the mobile operators; do the right thing and give the customer a fair deal, you may be surprised at the outcome! With the right services, I would expect the revenue to increase, not decrease. When I'm at home, I could care less about news updates on my handset, when abroad, I would definitely feel more comfortable with a live link back to my home base (though this is more than offset by the current uncomfortable feeling that I am being soundly pillaged by my operator for the priviledge!)
Transparency in pricing is good, but only when the price is not prohibitive. I know how much it is to fly BA business class, but I don't do it unless someone else is paying!
