Relevance and Escalation
I saw some articles on the RSS delivery tool, Rasasa.
The interesting part of this application is not its ability to send RSS messages to IM or Email or even SMS. That's all been done before, several times, verging on the ad nauseam.
What is newish, is the features that allow filters to be defined to escalate the attempt to reach you through IM to SMS. As the escalation level increases, the cost increases (well, it costs to send SMS!)
This will allow the user to specify which news/messages they really want to get as quickly as possible, and which they can wait for.
I would have to question whether there is much value in the email delivery channel, as I can get access via an RSS feed reader if I am at my PC or even on my mobile.
As internet access becomes more pervasive, the advantage of SMS over IM will diminish, but right now the most likely way to reach someone immediately is to call or SMS them.
If you combined Rasasa with Iotum's ability to determine the relevance of a communication to what the user is doing or interested in, and their relationships in the real world, you can (hopefully) start to see why attention is so important in the future of the internet. (n.b. Iotum can probably do a lot of what Rasasa can do, but it's not their key marketing message)
If I am interested in buying a car then I might not mind certain types of marketing communication getting through, because it's relevant to my current needs. If my needs are urgent, e.g. I want to rent a car now, then I might be prepared to escalate relevant incoming messages so that they reach me by the fastest possible delivery channel, regardless of whether it costs me money.
If I am an advertiser I might decide that my messages are only relevant to a specific need or type of consumer. Thus the relevance of the recipient can also be used.
An environment where the needs of the consumer and the aims of the vendor can be reconciled into an attention transaction, would benefit both parties.
But I digress, go try Rasasa, I wonder what happens with an SMS post greater than 160 chars?